Senior Web & SEO Manager

Role Overview

The Senior Web & SEO Manager is the architect of the company's digital presence and organic growth engine. This role owns the vision, strategy, and execution of everything that determines how the business is found, experienced, and converted online from the technical foundations of the platform to the content and search strategy that drives discovery.

This is a high-impact, highly visible role with the mandate to transform the website from a marketing channel into a genuine commercial growth driver. The Senior Web & SEO Manager will set an ambitious agenda for organic acquisition, push the platform and content standards ahead of competitors, and ensure the business is positioned to win as search itself evolves from traditional SEO to AI-driven discovery. Success in this role materially shifts the trajectory of the business's organic growth and digital reputation.

Key Responsibilities

Web Strategy

• Define and own the website strategy, aligned to overall digital marketing and business objectives.
• Act as the senior stakeholder for the CMS/platform, working with developers, agencies, and internal teams to prioritise the roadmap.
• Own site information architecture, UX standards, and Core Web Vitals performance.
• Input into integrations (CRM, lead capture, third-party feeds) from a web architecture and SEO-impact perspective.
• Set and maintain web governance standards: page templates, URL structures, redirect policy, accessibility, and content QA.

   

  Web Publishing

• Own the website publishing function: content upload, page builds, landing pages, and ongoing site maintenance.
• Define editorial and publishing workflows, ensuring content is published accurately, on-brand, and optimised for search and conversion.
• Manage relationships with any web content editors, freelancers, or agency resource supporting publishing.
• Ensure consistency of tone, structure, and metadata across the site.
• Oversee QA processes for new pages and site changes (functionality, tracking, SEO tagging, broken links).

   

  SEO Technical Strategy

• Own technical SEO across the site: crawlability, indexation, site speed, structured data/schema, mobile usability, and Core Web Vitals.
• Conduct regular technical audits and manage remediation plans with developers/agencies.
• Own local SEO and GEO (generative engine optimisation) implementation, including schema markup for local business listings.

   

  SEO Content Strategy

• Own the content SEO strategy: keyword research, content gap analysis, topic/page prioritisation, and on-page optimisation standards.
• Work with content/marketing teams to brief and optimise landing pages, blog/guide content, and category/location pages for organic performance.
• Define and maintain on-page SEO best practice (titles, meta, headings, internal linking).
• Monitor and adapt strategy for evolving search behaviour, including AI-driven search.

   

  Reporting & Stakeholder Management

• Own SEO and web performance reporting to senior stakeholders: organic traffic, rankings, conversion, technical health.
• Set KPIs and targets for organic channel performance, and report against them regularly.
• Use GA4, Search Console, and SEO tooling (e.g. SEMrush/Ahrefs/Screaming Frog) to monitor performance and identify opportunities.
• Translate technical SEO/web findings into clear, business-relevant recommendations for non-technical stakeholders.
• Manage relationships with web development and SEO agencies/freelancers, ensuring delivery against brief, budget, and timeline.
• Act as the primary point of contact for web/SEO matters across brand and senior stakeholders.

   

  Requirements/Experience:

  Essential Experience

• Proven senior-level experience owning website strategy and SEO (technical and content) for a brand or organisation, ideally with a sizeable site/content footprint.
• Track record of leading SEO and web initiatives that delivered measurable organic performance outcomes.
• Strong technical SEO expertise: crawl/indexation management, schema/structured data, Core Web Vitals, redirect strategy.
• Strong content SEO expertise: keyword research, content strategy, on-page optimisation.
• Experience managing CMS platforms and working with developers/agencies on web builds and ongoing maintenance.
• Confident using GA4, Google Search Console, and at least one major SEO toolset (SEMrush, Ahrefs, Screaming Frog, etc.).
• Excellent stakeholder management skills, with experience reporting to senior/executive audiences.
• Experience in a high-consideration, local-search-driven sector is advantageous.

   

   

   

  Desirable Experience

• Familiarity with CRM-to-website integrations.
• Experience with third-party listing/feed integrations.
• Understanding of AI search/GEO and emerging organic discovery channels.
• Experience managing or mentoring junior web/SEO resource.

   

  Skills & Attributes

• Highly organised with strong attention to detail and the ability to manage competing priorities without dropping threads.
• Confident and collaborative: able to challenge agency deliverables constructively and build effective working relationships quickly.
• Proactive risk management mindset: spots issues early and resolves them before they become blockers.
• Commercially aware: understands that the websites are lead generation tools, not just brand assets.
• Self-sufficient: comfortable working with autonomy and managing upward effectively.